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AdTech insights & publisher growth

Guides, strategies, and tips on Google Ad Manager, header bidding, AdX optimization, and growing your ad revenue.

Header Bidding
Header Bidding in 2026: A Publisher's Playbook

How to structure your Prebid.js setup for maximum CPMs without sacrificing page speed.

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AdX
Getting the Most from Google AdX Access

Practical tactics to unlock premium demand and lift your effective CPM.

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Optimization
Smart Refresh Without Hurting Viewability

The right way to refresh ad slots so you add revenue, not policy risk.

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App
In-App Bidding: Mediation Done Right

Why unified auctions beat traditional waterfalls for mobile revenue.

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Compliance
Protecting Your AdSense & AdX Account

A policy-first checklist to keep invalid traffic from costing you demand.

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CTV
Monetizing FAST Channels: Where to Start

A primer on server-side ad insertion and premium CTV demand.

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